About Us

Sefia London was created April 2017 by Bhavna Mepani.The Creative Director has been in the world of fashion buying since 2000 and has worked with various high street retailers such as Tesco, Jane Norman, House Of Fraser, Office, All Saints, Karen Millen just to name a few. Whether it was buying their collections or developing ranges for them, she has been in the heart of it all. 

With over 17 yrs experience in footwear, handbags, jewellery and accessories, along with travelling the globe to source and develop ranges, the time had come to create her own brand using all the skills and experience she gained throughout the years.

 For many years offering her own brand was something she strived for and finally in April 2017 it all come together.

Sefia London brand DNA

‘A smart/casual lifestyle brand with a unique, trendy, elegant and stylish handwriting, created to make every women feel fabulous.’

Designed & developed in-house and manufactured at her factory's.

Her vision is to be the biggest on line footwear, jewellery & accessories brand that offers the best of the catwalks edited for the season and helping to create a fashion forward wardrobe. 

She also has started to focus on both eastern and western fashion, designing bespoke jewellery to compliment any outfit on any occasion.

Quality and service is priority along with creating an easy platform for her customer to shop from in the comfort of their home, aswell as offering viewings of all her collection by appointment only.