THE FRAME IS BACK

The classic frame bag is back in a big way this season.  The 1940’s, 1950’s and 1980’s inspired bags come in all shapes and sizes in 2019, from box shape to ball shaped to a basic square shape. There are also no limits to textures, from leopard, to snake to croc, whether its PU or leather, every women needs one in her wardrobe.

The style first evolved in the 1940's but it was in the 1950’s where it became very big. This was the decade of aspirations, women were expected to aspire to be the embodiment of perfection. This was the era where the role of the women was to get married and look like a perfect housewife, dressing up even to open the door to the postman was key… the perfectly set hair, polished fingernails, coordinating clothing and of course matching accessories…

It was the time where there was an abundance of glamorous celebrities gracing the covers of magazines, newspapers and movie theatres. In 1956, Grace Kelly was pictured holding  her classic Hermes bag, thereafter, the Hermes travel bag became known as the Kelly bag. Celebrities started having major influences to fashion and women aspired to what they wore.

Then in the 1980’s the frame bag was back, bigger and better, every designer house had one in their collections

It was the time when young women of the 1980's saw handbags and other fashion accessories as an extension of their identities.

The 1980’s hallmark for the frame bag was to offer it in various colours, range of metallic finishes and heavy doses of hardware was important.  Chain-handle purses, first introduced by Coco Chanel in the 1950's, saw a resurgence in popularity and were produced in the 80's by Chanel and Karl Lagerfeld, among others.

Television played a major influence to bag trends in the 80’s, from Dallas to Dynasty to Eastenders and the classic British sitcoms all were showing how to wear a frame bag.

 

So ladies get inspired and get yourself a Frame bag this season!!

 

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